A few days ago I talked about marketing books to readers like myself. After much thought, this was the only viable option I could come up with. I need help.
Pirate is to me, a cute kid with serious moments, especially in her book. But I think if I saw anyone, especially a child peering at me through the bookshelves at night I’d freak out.
That said, if I could put posters and small pictures of Pirate in libraries across the world I totally would. In fact, I should just to that — just start leaving pictures of Pirate hidden wherever I go. Heart attacks for everyone!
Bad marketing is better than no marketing. Too bad I don’t have a marketer.
So I finally figured out how to find how many book sales I’ve made today. All nine of them, which is a number which is disappointing yet not cripplingly sad either. That’s just what happens with self-published books with non-existent marketing strategies.
Aside from telling you lovely, invisible folks on the blog and Facebook friends and family, I’ve done no promotional stuff. And word of mouth isn’t that great if you don’t have a lot of mouths.
Putting it generously, if I added up blog followers (some of which may or may not still be following or have existed in the first place), as well as friends on Facebook who probably don’t all ready my posts and family, that would be roughly 200 people. Even if each person went out and told ten more people (not going to happen), that’s 2000 people, only 10% of which might actually want a book like mine.
It’s better to aim your book at a specific audience. My audience would be people like me, who like young fantasy with characters like Pirate. But if I thought about how to market to myself…it’s hopeless.
I found my books browsing through the library, or if people were raving about it as the bestselling book of the century. And even then I might not buy the book. As a kid and even now, I pick up new books very slowly and usually only ones I can buy in bookstores or in print. But if I’m the target audience, I’d better find out a way to find me or else the me now won’t ever be able to sell books to me. If that makes any sense.
I’ll try not to harp on about the same topic, but the novel’s my big focus right now, and I draw what happens in my life. I hear one effective tactic for self-published authors is to sell their books very cheaply, or for free in order to raise popularity.
My thought on that was to write the short stories (they take time to revise and edit, alright?), as a free sample of my writing people can enjoy. I thought about promoting my book for free at first, but I don’t have a sense of how many people would be interested either way.
On that note, I can tell people are buying the novel…or at least one person is. Without reviews it’s hard to tell, and Amazon will only let me know how many books were sold after a week, so until then I live in suspense! Back to drawing, promoting, and sleeping!
PS: To anyone patient enough to read down this far, do let me know whether I write too much. If you read my book (shameless plug), you can tell I can expound on subjects with verbose commentary for quite some time, but I try not to overwhelm people with text on my blog posts. Like now, for instance.