Bad Marketing

Bad marketing is better than no marketing. Too bad I don't have a marketer.

Bad marketing is better than no marketing. Too bad I don’t have a marketer.

So I finally figured out how to find how many book sales I’ve made today. All nine of them, which is a number which is disappointing yet not cripplingly sad either. That’s just what happens with self-published books with non-existent marketing strategies.

Aside from telling you lovely, invisible folks on the blog and Facebook friends and family, I’ve done no promotional stuff. And word of mouth isn’t that great if you don’t have a lot of mouths.

Putting it generously, if I added up blog followers (some of which may or may not still be following or have existed in the first place), as well as friends on Facebook who probably don’t all ready my posts and family, that would be roughly 200 people. Even if each person went out and told ten more people (not going to happen), that’s 2000 people, only 10% of which might actually want a book like mine.

It’s better to aim your book at a specific audience. My audience would be people like me, who like young fantasy with characters like Pirate. But if I thought about how to market to myself…it’s hopeless.

I found my books browsing through the library, or if people were raving about it as the bestselling book of the century. And even then I might not buy the book. As a kid and even now, I pick up new books very slowly and usually only ones I can buy in bookstores or in print. But if I’m the target audience, I’d better find out a way to find me or else the me now won’t ever be able to sell books to me. If that makes any sense.

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